PJ? You know how that business you opened a while back down the street from me that never seemed to really take off? I pass by all the time and try to think of ways to help you. I've finally hit on it. Try adding an 'S' to your sign and things might just pick up.
The sign reads PJ's Used Car.
In other news, last weekend, two of the major highways were closed for a charity cycling / rollerblading event. The proud corporate sponsor of the 'Ride For Heart' was Becel (pronounced Baycell). The local AM radio announcer read it over the air as the Beckell Ride For Heart.
It's the little things that make it all worthwhile.