Canadian Tire has announced that their new ad campaign will not feature Ted the handyman and his wife Gloria. Considering that they both looked like they were running late for their gender reassignment surgeries, I’m not surprised.
What surprises me more is that Canadian Tire felt it necessary to make an announcement.
Did Ted and Gloria have a following? It’s not as though they were intriguing like the Taster's Choice couple a few years back.
I think in order not to upset their fans, perhaps there should have been a commercial reporting on the couple having been mauled in the parking lot of a Home Depot or while extolling the virtues of a non Canadian Tire product.