There are video screens on the train I take to work and they play ads and the weather mostly, a perfect combination for a captive Canadian audience. Today, one of them caught my attention and surprised me a little.
It featured one of those Play Doh sets with a meat grinder which reminded me of how much I wanted one of those barber shop Play Doh sets but never got. In this ad, a teddy bear is shown sitting waiting for his food while a child prepares it. The kid puts the Play Doh through the grinder, makes a meat patty, puts it on the bun, adds plastic cheese and serves it up. The bear doesn’t say a word.
The copy on the screen says something about how many people die or burp or something every day from improperly cooked food. The real issue somehow gets ignored. I prefer a little truth in my advertising thank you very much. Hey kid! Where the fuck are the fries? What the fuck is wrong with you? No timing, no coordination, no future.