There are video screens on the train I take to work and they play ads and the weather mostly, a perfect combination for a captive Canadian audience. Today, one of them caught my attention and surprised me a little.
It featured one of those Play Doh sets with a meat grinder which reminded me of how much I wanted one of those barber shop Play Doh sets but never got. In this ad, a teddy bear is shown sitting waiting for his food while a child prepares it. The kid puts the Play Doh through the grinder, makes a meat patty, puts it on the bun, adds plastic cheese and serves it up. The bear doesn’t say a word.
The copy on the screen says something about how many people die or burp or something every day from improperly cooked food. The real issue somehow gets ignored. I prefer a little truth in my advertising thank you very much. Hey kid! Where the fuck are the fries? What the fuck is wrong with you? No timing, no coordination, no future.
Visit from Chuckie and family!
1 day ago